The idea of an alternative poppy dates back to 1926, just a few years after the red poppy came to be used in Britain. A member of the No More War Movement suggested that the British Legion should be asked to imprint 'No More War' in the centre of the red poppies and failing this pacifists should make their own flowers.
In 1933 the Co-operative Women's Guild produced the first white poppies to be worn on Armistice Day (later called Remembrance Day). The Guild stressed that the white poppy was not intended as an insult to those who died in the First World War - a war in which many of the women lost husbands, brothers, sons and lovers. The following year the Peace Pledge Union joined the CWG in the distribution of the poppies and later took over their annual promotion.